“big data sit in silos. Web browser data isn’t linked to transaction data. Social data is not matched with search. Direct mail budgets are migrated to digital, sometimes recklessly in that the impact on customer response, store and online traffic, and transactions are not subsequently measured, never mind tested.”
3 Hurdles in the ‘Big Data’ Race « From ATX …with Gary Skidmore
Silos aren’t just databases. They are also segregated by physical datacenters, storage types, and multiple networks. Gotta get it all on one network…
Notes
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cliveboulton reblogged this from abnerg and added:
Idea NoSQL for ERP? Better said as NewSQL, particularity Neo4j flavor. Search does the matching. Comments here:...
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abnerg posted this
